First Realty

First Realty has managed residential and commercial properties and brokered numerous transactions in Auburn, Alabama since the 1970s. Our collaboration with First Realty on their brand refresh was guided by a commitment to preserving their existing brand equity while better aligning their visual identity with their core values of excellence, innovation, and client-focused service. Understanding the importance of maintaining familiarity for their audience, we adjusted their original yellow and blue hues and chose variable typographies to ensure a seamless transition. This approach allowed us to enhance First Realty’s market presence while maintaining the trust and recognition they’ve built over the years. The logo was delivered within a brand style guide, stationary suite, signage package, and website.