Our name was inspired by a legacy of strategic thinkers whose resourceful, can-do attitudes resonate with ours today. FRED is a business communications company with a design practice that looks for the simple and authentic way to encourage growth and lasting engagement between your brand and its community.
What your company does, sells or should mean to its customers are all important questions for our conversation, but they’re not the best place to start. FRED wants to fully comprehend your Why because in it lives your authenticity. It’s a simple process. Each engagement we design must hark back to Why.
Derick’s experience has taken him from being an Atlanta home designer to an executive editor for Southern Living… Read More. Along the way, he’s worked with a diverse set of companies, from Hardie Building Materials to Walt Disney and with nonprofits both on and off the clock.
At Southern Living, he was one of the few to cross over marketing and advertising to editorial. His eye for design helped lead the company to launch successful retail brands such as Southern Living Plants. Plus, his technical expertise helped shape home and garden trends. Good communication, he says, is more than frequency. It’s about relating through our emotions and senses with well-thought-out strategy and design. Done right, you encourage people to act.
Originally from New Orleans, Blayne once worked for the legendary Manny Randazzo’s King Cake Bakery… Read More. She still serves up delight each day as Art Director in charge of all Sloss Real Estate brands such as Pepper Place — one of Birmingham’s most celebrated destinations. Blayne’s design specialties include typographic and color systems, brand collateral, publication design and packaging. Plus, she’s a highly talented illustrator with an affinity for the Pop aesthetic. Blayne’s past brand experience includes Southern Prohibition Brewing, Warner Brothers Records, Gawker Media, Dixie Beer, Tulane University, The National Harp Society, The R+L Carriers New Orleans Bowl and The Voodoo Music + Arts Experience.